Unlock potential with Values and Impact

If you think you’re too small to have an impact, try going to bed with a mosquito.
— Anita Roddick, Founder of The Body Shop

There is a growing pressure from customers, investors, tenderers, employees to provide more diverse information about your organisation’s values and impact. There is a great potential in turning value integration and impact management into a competitive advantage and engage with your stakeholders!

Starting or building your value-driven business, NGO?

Considering Environmental, Social, Governance (ESG) factors in relation to business performance is not a new concept, but it is becoming more relevant and actual as ever. New factors like climate change, lack of natural resources and ethical issues related to technological innovations are shaping new strategies and product development. It is no longer an option to focus only on financial reports in a rapidly changing environment where clearly other issues are influencing business performance.

Are you already doing more than business as usual?

You have the passion, you’re dedicated and have the best intention to do good and build up your business at the same time. That sounds great but how do you actually capture your impact? How do you make it visible to others and compelling enough to get them involved? To make sure that it’s more than a catchy phrase - which is getting popular to use - it’s important to measure and communicate your impact to your stakeholders in an inspiring and honest way.

Making a positive impact?

Impact measurement

Values&impact factors

What are the most important values that matters in your business? How can you optimise your processes and unlock potential opportunities by being aware of your impact factors? To achieve your goals and drive positive change you need and integrate values and realize your true impact.


Make it count

Without proper measurments all we can have is a vague and sometimes misleading communication instead of facts. Measuring the right factors in a right wy is the corner stone to make sure that there is an impact and it is actually positive! Correct measurements helps you to manage change!


engage with others

The magical part is to make your values work for you and inspire others to get involved. Transparency helps you to better engage with your employees, customers, investors and partners! But more than that, it gives you the opportunity to generate bigger impact together!

What’s next?


ESG factors

There are many ways to identify and manage values and impact but one thing is sure: it’s complex, like a whole ecosystem. That’s why we believe that ESG (Environmental, Social, Govenance) factors are great to work with as it provides a complexity and shows interactions between different factors and business performance. We are using it as a guideline to identify risks and opportunities related to your core business.

Consumers expectations

66% of global responders are willing to pay more for products and services that come from companies that are committed to creating positive social and environmental impact (Nielsen, 2015). According to the recent Edelman Trust Index report, 50% of belief-driven customers choose, avoid or boycott a brand based on its stance on societal issues.

Investment Trends

Responsible Investing constitutes a major force on the financial markets. This approach aims to incorporate environmental, social and governance (ESG) factors into investment decisions to better manage risk and generate sustainable returns in long-term. This can be found as ESG integration, negative screening, impact investing or other forms. (More information: Principles for Responsible Investment)